I was recently coaching a new and very enthusiastic client that literally received her 501(c)(3) designation the day before our meeting. I was also excited that she had just received her first donation as well - off to the races! She had gathered lots of research, had a multitude of tasks and she was ready to dive into all of them.
As has become customary for me, I asked if she had a budget and could she tell me about the board of directors she had assembled. The room got noticeably quieter. I hadn’t asked her to shame or embarrass her but it was clear that she hadn’t quite gotten to those. I suggested that before anything else she focus on a Budget and her Board. I then joked that I wished I had a third B so I could suggest focusing on The Three B’s. Without missing a beat, she suggested Branding! Loved it!
I’m guessing a few of you - or even many of you - may argue in favor of other areas besides Branding. You may even question my other B’s. But in a world where simplicity can help, putting ideas and activity into short and memorable arrangements can help. So perhaps you’ll find thinking of The Three B’s helpful in your work whether it’s launching and building a nonprofit or other businesses - here’s a bit more on all of them:
Hope you found these quick tips helpful. If you need help building your Brand, Budget and Board, I’m happy to help. You can reach me by phone at 917-733-8569 or my email email@example.com
Robert Grabel is the President of Nonprofit Now! You can find his posts here and at www.robertgrabel.com
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