Yesterday I touched on two of my favorite ideas: The value of daily practices and The Brilliance of the Perfectly Average Day, a concept I learned about from Michael Neill, one of my favorite authors and coaches.
I felt like I wanted to devote a bit more time to the Average Day Concept, particularly as I work with many people in the fundraising and coaching world. Again, the idea here is to move away from the classic "Great Day" that we tend to wish for each other. When you say to someone Have A Great Day! what you're often saying is that you hope their day exceeds expectations.
I know I know - at lot of analysis on a simple greeting. But stay with me and go a little deeper. We often think of that great day if we're in (for example) fundraising as the day we did more outreach and got more gifts. Let's say your "great day" was in the beginning of the week on Monday. You talked to five new prospects and got a commitment for a $25,000 gift. Wow! But then you say well, I can chill for a bit. You do what I call grazing for the next two days and Thursday and Friday, you pick up the pace again. Over the last two days you talk to three more solid prospects and secure another $10,000. Not a bad week! - Eight new donor contacts and $35,000 in new support for your organization. If you did that every week for a year, you'd pull in $1.8 million and talk to over 400 new donors.
But what if you just went for average BUT consistent every day work. Every day, you talk to three new people. Not as many as that great day but not bad. And you're not even so effective at securing donations but, every day you manage to secure a total of $10,000 even if it's from a few smaller donors. So, you're just average, do the same old thing every day, talk to 15 people and raise $50,000 per week. That's nearly 800 people and over $2.5 million raised per year.
Far fetched? Maybe a bit but you get the point. Figure out what daily practices you need i.e. reach out to someone new every other hour. Then go about you business.
Daily practices done in a very average way can lead to big results.
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Robert Grabel is the President of Nonprofit Now! You can find his posts here and at www.robertgrabel.com