As I was writing my first book which I hope to have out by the end of the year, I realized I had a lot to say about Prospecting. This is because happily (yes, really happily) I've been doing that in one form or another for the past thirty plus years of my career. First it was as a banker, then as I was building my business as a stockbroker in the 90's and then as a fundraiser for nonprofits over the past two decades. Now as a consultant and coach to nonprofits and others, I'm still looking for new people and organizations to help every day.
One thing that keeps it fun for me - and even more so recently - is how I measure my success. I must be on a measurement kick since I talked about that yesterday too. Oh well, I'm going with it...
Anyway, a few days ago, I re-calibrated what I want to accomplish this year. I'm talking about
Results as opposed to Goals. Goals are about You and what makes you feel good i.e. I want to run a marathon as a wonderful personal achievement. Results on the other hand are what you want to create in the world or help others create in the world.
I thought I'd share what I want to do....
I want to help 67 clients create the results they want to see in the world this year. That's it. If I do that, I'll have a successful year. To do that, I need to be in conversation with 444 people this year or roughly 9 a week. I do this by inviting 17 people every day to be in conversation.
What's making this a lot of fun is that I' m happy to help anyone and everyone I can. I do this by putting that offer out to people in my professional network, old friends, new friends, people that read my stuff (maybe even you!) or people that have reached out to me for help. I'm not attached to the result of any one conversation. They're all good. Sometimes it's a quick hello. Sometimes it's a nice catch up of what we've been doing for the last few years. Sometimes it's a detailed description of how I work with people.
My only focus in on being sure this happens in some form every day and that I make a real, personalized connection with these people. Please let me know if you'd like to be one of them.